SUB-BRANDS EXPERIENCE
SUB-BRANDS EXPERIENCE
ADIDAS /
IVY PARK / Y-3 / FEAR OF GOD / ORIGINALS
IVY PARK / Y-3 / FEAR OF GOD
GUCCI / ORIGINALS
ROLE_ CREATIVE DIRECTOR experience_ mOBILE app + web
CRAFTING THE design system_
CRAFTING THE
design system.
In partnership with Adidas, we integrated
forward-thinking digital strategies like
our Theming design system that has
effectively set the stage for a new era
of digital commerce, one that prioritizes
user engagement through immersive
storytelling over the more traditional
transactional interactions.
The critical acclaim and consumer
response have demonstrated the power
of combining technical innovation with
creative storytelling.
In partnership with Adidas,
we integrated forward-thinking
digital strategies like our Theming
design system that has effectively
set the stage for a new era of digital commerce, one that prioritizes user engagement through immersive storytelling over the more traditional transactional interactions. The critical acclaim and consumer response have demonstrated the power of combining technical innovation with creative storytelling.
In partnership with Adidas, we integrated
forward-thinking digital strategies like
our theming design system that has effectively set the stage for a new era
of digital commerce, one that prioritizes
user engagement through immersive storytelling over the more traditional
transactional interactions.
The critical acclaim and consumer
response have demonstrated the
power of combining innovation
with creative storytelling.
UX & UI Design.
Interaction models.
Conceptual routes.
Motion language.
UX & UI Design
Interaction models
Conceptual Routes
Motion Language
UX & UI Design
Interaction models
Conceptual Routes
Motion Language
Design System.
Strategy.
Digital Brand Guidelines.
3D development & integration
Design System
Strategy
Digital Brand Guidelines
3D development & int
Design System
Strategy
Digital Brand Guidelines
3D development & integration
THE PROJECT_
THE PROJECT.
THE PROJECT_
_________________________________________________
A unifying & unique design system
Tapping into the design principles of Content-driven,
Unique, Tailored Experience & Amplified Storytelling,
we formalised our approach into an interactive & inspiring
Playbook used by Adidas to educate & onboard
designers & engineers.
Tapping into the design principles
of content-driven, unique, tailored
experience & amplified storytelling,
we formalised our approach into an
interactive & inspiring playbook
used by Adidas to educate and
onboard designers & engineers.
A unifying & unique design system
Tapping into the design principles of
Content-driven, Unique, Tailored Experience
& Amplified Storytelling, we formalised our
approach into an interactive & inspiring Playbook
used by Adidas to educate & onboard
designers & engineers.
OUT OF THE NORM TO THRIVE
Through innovation and a bold out
of the norm approach, Adidas has
not only solidified its reputation as
the leader in the digital frontier but
has also fostered an environment
where creativity, innovation
& brand identity thrive.
OUT OF THE NORM TO THRIVE
Through innovation and a bold out of the
norm approach, Adidas has not only
solidified its reputation as the leader in
the digital frontier but has also fostered
an environment where creativity,
innovation & brand identity thrive.
Through this creative thinking approach, Adidas has not only solidified its reputation as the leader in the digital frontier but has also fostered an environment where creativity, innovation, and brand identity thrive.
Our Playbook illustrates using Adidas
Design Language to enhance Collaborator
pages and beyond, with 3 guiding principles
for future decisions.
Our Playbook illustrates
using Adidas design Language
to enhance collaborator pages
and beyond, with 3 guiding
principles mfor future decisions.
Theming Principles Playbook
Our Playbook illustrates using Adidas
Design Language to enhance Collaborator
pages and beyond, with 3 guiding principles
for future decisions.
An ever-evolving
digital language.
A tight online brand presence
for Adidas & their sub-brands like
Y-3, IVY PARK and Originals,
bringing them together with
one unified look & feel.
_
An ever-evolving
digital language.
A tight online brand
presence for Adidas
& their sub-brands like
Y-3, IVY PARK, GUCCI,
and Originals, bringing
them together with one
unified look & feel.
_
An ever-evolving
digital language.
A tight online brand
presence for Adidas
& their sub-brands like
Y-3, IVY PARK, GUCCI,
and Originals, bringing
them together with one unified look & feel.
_
I would love to share more with you over a call, and deep dive into each case study, dissecting the process, strategies employed, and the results achieved.
I would love to share
more with you over a
call, and deep dive
into each case study, dissecting the process, strategies employed,
and the results achieved.
